Welcome to the world of exceptional user experiences!

Hi, I'm
Rodrigo Seoane.

My work is to offer the perfect blend of creativity, empathy, and technical expertise to create seamless and engaging interactions that captivate your audience.

Ready to take your user experience to the next level?

Let's collaborate!

Bring a user experience specialist to your project.

“For every dollar you spend researching functionality during the design phase, it costs $10 dollars to redesign that functionality during development, and it cost $100 dollars or more after release.”
@Robert Pressman

The High cost of not investing in UX Research and Design

IEEE the largest association of electrical engineers, computer scientists, and technologists release a study identifying the common factors for the failure of technology projects, and pointing how most of them could be mitigated focusing on early usability testing, and simply spending the time to design things with intelligent functionality to create products that people actually want to use, and like using!

When it comes to UX research, many business owners and managers still want to invest the precious project time in production stages rather than thinking and researching ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact on the final product or service delivery.

In today's fast-paced digital landscape, a designer with product focus is paramount in driving success and achieving a competitive edge. As a seasoned user experience designer, I bring a wealth of benefits to businesses seeking to enhance their customer relationships and accelerate digital transformation.

Elevate Customer Engagement

By understanding the needs, desires, and pain points of your target audience, we create intuitive and seamless user experiences that captivate and delight.

Digital products and services that resonate with your customers on a deeper level, fostering long-lasting connections.

Review Business Objectives
Conversion Metrics
Customer Data
Traffic/Engagement
Foster Brand Loyalty

Investing in a superior user interface builds trust and loyalty among your customer base.

Optimize every touchpoint, from your website and mobile app to your online platforms, ensuring consistency and a cohesive brand experience.

Brand Experience
Empower Customers
Drive Growth
Foster Word-to-Mouth
Drive ROI

Embracing Agile UX and recognizing the ROI of UX is a strategic move that drives business success.

By investing in UX early, leveraging Agile methodologies, and prioritizing user satisfaction, you can save costs, enhance collaboration, and achieve better business outcomes.

Lean UX & Agile
Interactive Design
Cross Function Collaboration
Shorter Development Cycle

Explore a success story coming to life

Let our case studies ignite your imagination and inspire you to embark on your own UX transformation journey. Whether you're a startup, a small business, or a SaaS enterprise, our expertise can help you uncover new possibilities and drive digital growth.

Be Inspired and Start Your Journey

While SaaS and tech companies are increasingly recognizing the importance of UX and UI design, we often still see a lag when it comes to their User Research practices––many companies are simply not investing in major discovery research or user testing when it comes to their new products and/or features.

From our experience, customers are actually very happy to provide feedback to the companies they buy from! It helps them feel valued, and it’s nice for users to feel like their opinion has an impact that can make their own experience.

This is especially true for customers who use your application/product on a daily basis. Bringing users into the more detailed/product-related research is a great way to involve them in the experience of creation and to build loyalty.

Atlas Optimise®

Resource Management Tool

The end-end design process for Optimise®. A resource management tool that streamlined the allocation of resources through a iBPMN service, resulting in improved efficiency and output.

Our process facilitate the knowledge coming from users and stakeholders to be translated into insights and recommendations that fed a service which clients actually want to use. It gave the whole team a clear vision for the product and it ensured that the end users’ needs were being considered every step of the way.

Short term benefits
Increased Platform Retention
Short Development Cycles
Increased Business Leads
Explore Case

Heuristic UX Audit

Invest in the health of your system.

Revitalize your user experience
with an UX Audit by a seasoned expert.

Is your digital product suffering from a pile-up of UX debt, hindering its potential and frustrating your users? Our UX Audit service is the answer to your challenges.

Using a holistic approach we will conduct a comprehensive evaluation of your SaaS, e-commerce platform, or landing page to uncover hidden UX debt and provide actionable recommendations for improvement.

Don't let UX debt hold back your digital product any longer. Take the first step towards a revitalized user experience with our UX Audit service. Let us empower your product to overcome obstacles, delight users, and propel your business towards unparalleled success.

Discover service

Trusted by 30+ companies

Stina Heikkila

Lead Expert at URBACT | Research Coordination Lead at Boundaryless

Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories. He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.

Aurelie Salvaire

Diversity and Inclusion Specialist at
UN World Food Program. Shiftbalance Founder.

Rodrigo was undoubtedly an exceptional help in designing all the graphic material for TEDxBarcelonaED and TEDxBarcelonaWomen where the level of reactivity and demand was very high.

Javier Velasco

Director ejecutivo de Atípics

It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.

Let’s talk about your project

Let's collaborate to harness the power of UX Research and create products that not only meet user needs but also exceed their expectations. Contact me today to explore how a UX Specialist  can transform your product development process and lead to meaningful business results.

By submitting this form, you acknowledge that the information you provide will be handled in accordance with our Privacy Policy. We take the security of your personal data seriously and have implemented measures to safeguard it. Your data will be used solely for the purpose of addressing your inquiry, and we will not share it with third parties without your explicit consent.

Thank you!

Your submission has been received!

Oops!

Something went wrong while submitting the form. Please, refresh the page and try again.