An extremely rewarding return to the sphere of editorial design. The result was a publication 3 times larger than the initial estimate and much more engaging, using more illustrations and infographics to facilitate understanding.
Jan 2017 - 8 months
Context
In 2013, the Platform Design Toolkit was introduced, setting the stage for a transformative journey in how organizations and products are conceived and designed. By October 2016, a major milestone was achieved with the release of the Platform Design Toolkit 2.0 and an associated White Paper titled "From Business Modeling to Platform Design."
This marked a pivotal moment for the company and I joined the team shortly after the release in December 2016. Over time, the toolkit gained worldwide recognition, fostering a global community of over 60,000 users.
As the person responsible for the design side of the project, my role was pivotal in shaping the visual aspects of the White Paper and associated materials. While not directly involved in research, I played a critical role in crafting the design and user experience of the project.
The task was to create a comprehensive and visually engaging White Paper that addressed the evolving context and scope of platform ecosystem thinking. This effort was captured and released under a Creative Commons license, reflecting our commitment to collaboration and the co-creation of the future of organizations and business models.
Meticulously crafted the design of the White Paper, ensuring that the visual aspects were both engaging and in alignment with the project's goals.
Created insightful infographics to enhance the understanding of complex concepts, making it easier for readers to grasp key ideas presented in the White Paper.
Designed and developed a dedicated marketing website to promote the White Paper, serving as a hub for accessing the content and engaging with our audience.
In addition to traditional brand collateral, I designed materials for the associated podcast, maintaining a consistent and compelling visual identity across all related materials.
The release of "New Foundations of Platform and Ecosystem Thinking" marked a significant achievement.
It provided a comprehensive guide for navigating the evolving landscape of organizations and business models in an unpredictable world characterized by new socioeconomic trends and global risk factors. The White Paper, shared under a Creative Commons license, encouraged collaborative efforts and participation from a diverse audience.
This project solidified Boundaryless' position as a thought leader in the realm of Platform Ecosystems, having engaged with organizations of various sizes and global significance. The White Paper's design, infographics, marketing website, and brand collateral, including podcast materials, collectively contributed to the success of this endeavor, enabling us to share our vision and insights with a wider audience.
It was not just a project; it was a statement of our commitment to shaping the future of organizations and business models in a rapidly changing world.
Lead Expert at URBACT | Research Coordination Lead at Boundaryless
Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories. He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.
Diversity and Inclusion Specialist at
UN World Food Program. Shiftbalance Founder.
Rodrigo was undoubtedly an exceptional help in designing all the graphic material for TEDxBarcelonaED and TEDxBarcelonaWomen where the level of reactivity and demand was very high.
Director ejecutivo de Atípics
It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.
Let's collaborate to harness the power of UX Research and create products that not only meet user needs but also exceed their expectations. Contact me today to explore how a UX Specialist can transform your product development process and lead to meaningful business results.
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The end-end design process for Optimise®. A resource management tool that streamlined the allocation of resources through a iBPMN service, resulting in improved efficiency and output.
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