Style Me Pretty

CMS & Mobile App

A CMS Platform to help curate social media materials from the myriad of submissions that enters the platform every day

Services
Product Strategy
Product Design
Prototype
User Tests
Client
Date

Jul 2018 - 8 months

Objectives

A CMS Platform to help curate social media materials from the myriad of submissions that enters the platform every day and are published to corporate accounts across social media channels.

Background

Stylemepretty needed a CMS platform to increase internal productivity, allowing the company's editors to curate images that will later be posted on social media.

SMP is the one stop shop from the best vendors around the world and offers the most beautiful real weddings for inspiration. Either planning tips and tricks or the latest trends from the runway, Style Me Pretty is here to be to every bride its virtual maid of honor and wedding planning best friend.

As a leading platform in the wedding industry, it has a clear philosophy of supporting the entire ecosystem of workers involved in a wedding. From the wedding planner to the local gardener. Which was an even greater motivator, because we were able to discuss the application of platform thinking principles to the project.

The tool has 3 main objectives:

Quick overview of upcoming weddings
Improve photo curation efficiency for social media
Identify revised material for collaborators with the aim of being the most engaging and user-friendly design possible, following brand guidelines.

Trusted by 30+ companies

Stina Heikkila

Lead Expert at URBACT | Research Coordination Lead at Boundaryless

Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories. He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.

Aurelie Salvaire

Diversity and Inclusion Specialist at
UN World Food Program. Shiftbalance Founder.

Rodrigo was undoubtedly an exceptional help in designing all the graphic material for TEDxBarcelonaED and TEDxBarcelonaWomen where the level of reactivity and demand was very high.

Javier Velasco

Director ejecutivo de Atípics

It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.

Let’s talk about your project

Let's collaborate to harness the power of UX Research and create products that not only meet user needs but also exceed their expectations. Contact me today to explore how a UX Specialist  can transform your product development process and lead to meaningful business results.

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