Bennit’s Manufacturing Exchange is a powerful product that leverages AI to match opportunities with industry professionals, ensuring successful project outcomes.
Jan 2022 - 12 months
A powerful SaaS that leverages AI to match opportunities with industry professionals, ensuring successful project outcomes.
Manufacturing Exchange
In 2022, I was presented with a fascinating project: the Seeker-Solver Exchange. This project aimed to address a challenge faced by BennitAI, a community-led company in the US.
They had created a space for professionals to connect and exchange knowledge and opportunities but had reached a saturation point in managing these opportunities and finding the right talent. BennitAI was using a corporate network service to support their community's growth.
My task was to conceptualize and design a two-sided talent marketplace in collaboration with BennitAI. We aimed to bring an initial MVP (Minimum Viable Product) to life, which would be validated at the CSIA conference, one of the largest events for the industry sector in Denver, Colorado, in July 2022.
This marketplace would connect "Seekers" (professionals or companies with demands for talents and skills) and "Solvers" (individuals or companies with the skills to address these demands and requirements).
In this UX case study, we began by transforming the insights gathered during a brainstorming session into actionable HMW (How Might We) questions.
As part of my involvement in the Seeker-Solver Exchange project, I facilitated a Platform Design Workshop. This workshop was instrumental in shaping the direction of the project and identifying key elements that would define the marketplace.
We used the Platform Design Toolkit, a well-established framework, to guide our approach.
These steps allowed us to refine our understanding of the marketplace dynamics and informed the strategic decisions for the MVP. We leveraged the insights gained from the workshop to design a platform that not only connected Seekers and Solvers but also capitalized on the network effects driven by key players and powerful forces.
This strategic foundation was instrumental in the project's success, as evidenced by the positive outcomes achieved during and after the CSIA conference.
To begin, we conducted a comprehensive analysis of the ecosystem surrounding the Seeker-Solver Exchange.
These portraits allowed us to understand the motivations, needs, and behaviors of each role.
We focused on the interactions between the two primary key players, Project Owners and HR Agents.
We identified the key forces and drivers that were propelling the network effects.
One of the significant challenges we identified during the platform design workshop was the need to accommodate different company profiles. Just as in Airbnb, where users can be hosts or guests, companies in this marketplace would act as both Seekers and Solvers.
Research
We conducted in-depth research to identify the core flows of the marketplace, considering both Seekers and Solvers.
Assumptions
Based on our research and collaboration with BennitAI, we established three key assumptions for our MVP
The introduction of the Seeker-Solver Exchange had an immediate and positive impact on the BennitAI community. We observed a remarkable 23% increase in community membership within a relatively short period after the MVP launch.
This growth underscored the project's success in attracting and engaging professionals and companies.
One of the notable outcomes of the MVP was the creation of a new channel for building partnerships between companies. The platform not only facilitated talent matching but also encouraged collaboration and strategic alliances. Companies found it easier to connect, share resources, and work together to address common challenges.
This development led to the establishment of valuable industry partnerships that contributed to the growth of the sector.
Within the first month of the Seeker-Solver Exchange's launch, over 200 opportunities were created on the platform. These opportunities encompassed a wide range of projects, from specific tasks to long-term collaborations.
The rapid generation of opportunities demonstrated the marketplace's effectiveness in addressing the sector's needs for talent and expertise
Beyond the initial growth and partnership building, the Seeker-Solver Exchange had a broader economic impact. By connecting companies with affordable and skilled professionals, it helped address the industry's talent shortage.
This, in turn, contributed to the sector's economic growth, as companies could find the expertise they needed to take on new projects and expand their capabilities.
Navigate BennitAi System to help Seeker ‘Cody’ in creating a new opportunity for her company.
Navigate BennitAi System to help Solver ‘Jenny’ to apply for an opportunity to work with.
Navigate BennitAi System to help Seeker ‘Cody’ in creating a new opportunity for her company.
Lead Expert at URBACT | Research Coordination Lead at Boundaryless
Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories. He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.
Diversity and Inclusion Specialist at
UN World Food Program. Shiftbalance Founder.
Rodrigo was undoubtedly an exceptional help in designing all the graphic material for TEDxBarcelonaED and TEDxBarcelonaWomen where the level of reactivity and demand was very high.
Director ejecutivo de Atípics
It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.
Let's collaborate to harness the power of UX Research and create products that not only meet user needs but also exceed their expectations. Contact me today to explore how a UX Specialist can transform your product development process and lead to meaningful business results.
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