A lifestyle banking service operated from Luxembourg across the world. The only financial operator focused on high-value P2P transactions.
Jan 2017 - 8 months
The only financial operator focused on high-value P2P transactions.
Shasta is dedicated to enriching the lives of our members and communities through ongoing banking capabilities and unparalleled access to the world of service luxury.
Shasta is a startup company that shifted from the energy sector into the fintech space. The goal was to turn bureaucracy, inefficient systems, and distrust into a new global payment system to create cards and new business models for financial independence of users. The initial offer was to act as a financial operator focused on high value P2P transactions including Fiat and crypto currencies.
By harnessing a rich global network of professionals and experts in digital products we were able to understand better our target audience and focus on elevating the lifestyle of members and allowing them more time to enjoy the things they love making while profiting in the process. These research led to an ancillary offer to become a lifestyle banking club for exclusive people.
Gain a clear understanding of the specific UX debt issues plaguing your digital product.
Prioritize the identified root causes based on their impact and severity, allowing you to focus on the most critical issues first.
Understand the pain points experienced by your users, enabling you to address them directly.
Identify and rectify usability barriers that may be causing frustration or confusion for your users.
A gamified banking experience for high-end ‘gamers’. Shasta needed to be dedicated to enriching the lives of our members and communities through ongoing banking capabilities and unparalleled access to the world of service luxury.I lead the design work to create a brand identity that blended financial services and luxury lifestyle.
As Design Lead I was responsible to lead the research on the market and the target audience to bring insights and recommendations to collaborate with the management to define the business strategy and the product roadmap for the first version of a lifestyle banking service.
Shasta is dedicated to enriching the lives of our members and communities through ongoing banking capabilities and unparalleled access to the world of service luxury. So we worked to create a brand identity that blended financial services and luxury lifestyle.
A global payment partner.
All the power of Shasta in one Boutique app
1 - Peer-to-peer (P2P) application designed for people with high purchasing power. White label 100% customizable to the image of the brand or to be created from start.
2 - As a modern club, Shasta fosters relationships and business between members and rewards engagement through "Shastatus" and unlocking exclusive, one-of-a-kind experiences
A lifestyle banking service operated from Luxembourg to the entire world. The only financial operator focused on high value P2P transactions.
Lead Expert at URBACT | Research Coordination Lead at Boundaryless
Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories. He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.
Diversity and Inclusion Specialist at
UN World Food Program. Shiftbalance Founder.
Rodrigo was undoubtedly an exceptional help in designing all the graphic material for TEDxBarcelonaED and TEDxBarcelonaWomen where the level of reactivity and demand was very high.
Director ejecutivo de Atípics
It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.
Let's collaborate to harness the power of UX Research and create products that not only meet user needs but also exceed their expectations. Contact me today to explore how a UX Specialist can transform your product development process and lead to meaningful business results.
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