The checkout process is a crucial point in the customer journey, significantly influencing the success of an online store, especially in the B2B sector.
That are a great number of methods and frameworks to help teams prioritize, each of them with pros and cons. I want to bring attention to two of them that helped me.
The UX work was not idealized in the creation of the Agile methodology. Despite some similarities in processes such as making the user the basis of practice and continuous iterations.
