Welcome to my headquarters.

My work is to apply customer centric methodologies to empower products and brands to expand their reach and scale their influence.

Let's collaborate!

My drive is to design for people.

Great products and services generate revenue for the business while generating a positive impact on people and the world.

Since I discovered how I could impact the lives of others through the web, when I did my first HTML course 20 years ago, I have worked to bring to life the best experience possible for my clients. Within companies or as a freelancer.

Since then I have worked with clients in several different sizes and sectors, from startups to global corporations including design agencies, always pushing to educate myself not only academically but also to keep learning from my successes and failures and from my coworkers in different areas of business.


Design is my creative compass, shaping every facet of my work. I believe in crafting experiences that are not only visually appealing but also functional and profound. My design principles center on:

Aesthetic Harmony

Designing "for" means I place a strong emphasis on creating solutions that cater to your specific needs and objectives. My approach is tailored to meet your unique requirements by focusing on:


My design philosophy is fundamentally centered around people—the end-users, your team, and your brand's stakeholders. I believe that great design should connect and resonate with people by:

Emotionally Engaging

What I can bring to the table

User Research and Product Concept

Strong foundation in user research methodologies, including conducting interviews and exploring use cases to identify user and business needs.

This knowledge has enabled me to propose improvements and innovative solutions that enhance product interactions to many clients.

Strategic Insights

Gain a clear understanding of the specific UX debt issues plaguing your digital product.

User-centric Roadmaps

Prioritize the identified root causes based on their impact and severity, allowing you to focus on the most critical issues first.

Iterative Improvement

Continuously enhance your product based on user feedback, resulting in higher adoption rates.

Competitive Advantage

Stay ahead of the competition by understanding their strengths and weaknesses, informing your product strategy.

Design Excellence

Specialization in defining end-to-end customer journey maps, user task flows, and sitemaps, all of which are crucial in creating intuitive and engaging user experiences.

My proficiency extends from low-fidelity wireframes to high-fidelity designs, complemented by interactive prototypes that effectively communicate the interaction model for various use cases.

With this roadmap in hand, you'll have a strategic plan to implement changes that will make a tangible impact on your users' satisfaction and your product's success.

Higher User Satisfaction

Deliver experiences that delight users, leading to increased engagement and retention.

Efficient Navigation

Improve user journey with well-structured information architecture, reducing bounce rates.

Validation Through Prototypes

Minimize development risks by user-testing interactive prototypes for user-centric design.

Targeted Design

Tailor your product to specific user segments using well-defined personas, increasing conversion rates.

Tech Stack

My skill set also includes proficiency in Figma, Miro, and Jira, tools that I have leveraged extensively to streamline the design process and enhance collaboration.

I have a strong eye for visual design, microinteractions, and responsive design principles, and I stay at the forefront of industry advancements in prototyping and user interface design.

Stunning Visuals

Create visually appealing interfaces that capture user attention and leave a lasting impression.

Cross-device Compatibility

Ensure your design looks and functions flawlessly on all devices, expanding your reach.

Streamlined Development

Collaborate seamlessly with developers using UI component libraries, speeding up the development process.

Consistent Branding

Maintain brand consistency across all touchpoints, reinforcing brand recognition and trust.

Hi, great to connect!

I'm a seasoned designer with solid experience developing user-centered products and services.

For the past 20+ years I had the opportunity to contribute significantly to my clients and colleagues' success. Today my interest is focused on improving the user experience by implementing various strategies and leading design workshops to identify issues and drive product enhancements.

One of my key strengths is applying a Lean UX approach to projects, seamlessly integrating research, business strategies and the interface design. I have successfully executed end-to-end design processes, from initial concept to final implementation, ensuring that user needs are at the forefront of every decision.

Beyond my technical skills, I bring a collaborative and proactive mindset to every project. I thrive on building strong relationships with stakeholders, clients, and team members to foster a positive and productive work environment. I am adaptable, quick to learn, and always seeking opportunities for professional growth and development.

If you're looking for a UX Designer who can naturally blend creativity, strategic thinking, and technical expertise, let's connect! I'm eager to explore how my skills and experiences align with your organization's goals and how we can collaborate to make a lasting impact. Reach out and let's start a conversation that could potentially shape the future of user experiences.

Let's talk.

Featured Thoughts & Insights

Implementing UX into Agile Backlog

Linkedin | 2023

Despite some similarities in processes such as making the user the basis of practice and continuous iterations, they were developed with different purposes and values.

UX Debt 101 | Symptoms, Impact & Solutions

Linkedin | 2023

Similar to technical debt, UX debt is the amount of money, time and effort incurred at a later stage of the product cycle because of implementing easy and fast solutions at an earlier stage of the product.

Do you understand the issues users have with your product?

Medium | 2021

Neglecting a user-centered approach has led developers to be liable for inefficient UI designs. And these same developers are often, to their own future regret, lacking any experience with user-centered development to improve the system.

Trusted by 30+ companies

Stina Heikkila

Lead Expert at URBACT | Research Coordination Lead at Boundaryless

Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories. He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.

Aurelie Salvaire

Diversity and Inclusion Specialist at
UN World Food Program. Shiftbalance Founder.

Rodrigo was undoubtedly an exceptional help in designing all the graphic material for TEDxBarcelonaED and TEDxBarcelonaWomen where the level of reactivity and demand was very high.

Javier Velasco

Director ejecutivo de Atípics

It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.

Let’s talk about your project

Let's collaborate to harness the power of UX Research and create products that not only meet user needs but also exceed their expectations. Contact me today to explore how a UX Specialist  can transform your product development process and lead to meaningful business results.

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